Why I built Reach, and how I hope it helps you.
I’ve spent over two decades building software and solving complex problems. However, I struggled with sales communication. I built Reach first for myself, and then for others like me who value craftsmanship, clarity, and time.
Writing professional follow-up emails with the purpose of selling something took more time and mental energy than it should. I procrastinated, missed opportunities, and felt the cost of context-switching. If that sounds familiar, you're not alone.
For years I stayed in comfortable corporate roles, the classic golden handcuffs. I wanted to build my own products but struggled to make the leap. Eventually I did, and quickly realized I needed a simple way to communicate consistently with prospects and customers.
I've tried entrepreneurship more than once. Each attempt taught me something important: keep it simple, ship quickly, and solve a real, persistent problem.
I believe independent professionals are overserved by complex tools built for large companies. What we need are smaller, sharper instruments that respect our time and focus. Reach is just a focused tool that removes friction so you can stay in motion.
I believe independent professionals should own their businesses, not just operate them. Beamer's tools aren't built to replace human judgment or responsibility. They exist to remove friction, not ownership. Automation should serve your craft, not hollow it out. Building and running a business is an act of continuous learning; and that's what keeps it deeply human.
If you've wrestled with the same things: selling your work, following up consistently, balancing focus with outreach, this is for you. I built Reach because I needed it. If it helps you move faster with integrity and clarity, then it’s doing its job.
Discover our mission, values, and how we help solopreneurs maintain professional relationships effortlessly.
Learn about Beamer's vision to strengthen experienced professionals through ownership-ready tools and partnerships.